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- author: J.G. Ballard
- content: "We live in a world ruled by fictions of every kind \u2014 mass merchandising,\
- \ advertising, politics conducted as a branch of advertising, the instant translation\
- \ of science and technology into popular imagery, the increasing blurring and intermingling\
- \ of identities within the realm of consumer goods, the preempting of any free or\
- \ original imaginative response to experience by the television screen. We live\
- \ inside an enormous novel. For the writer in particular it is less and less necessary\
- \ for him to invent the fictional content of his novel. The fiction is already there.\
- \ The writer\u2019s task is to invent the reality."
- id: 7e8f9c54-6154-4388-ba6b-80d2671ec429
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